Sabrina Baggioni has been 5G Program Director at Vodafone Italia since September 2017. After joining Vodafone Italia in 2000 as Head of Business Development, she has held various positions over the years, focusing on innovation, online and digital and international roaming. In just a few years, she became the first person to take charge of integrated communication services for businesses, before becoming Enterprise Marketing Director (2006-2014). In this role, she oversaw the launch of the first convergent offering in Italy, which was followed by her transfer to the Vodafone Group’s UK headquarters to lead the rollout in other markets. Prior to Vodafone, she worked as a consultant with Monitor Deloitte (from 1992 to 2000) in London, Abu Dhabi and latterly Milan, managing international projects and clients and primarily with responsibility for strategy, internationalisation and the product portfolio. Sabrina Baggioni obtained a degree in Management & Business Administration from Milan’s Luigi Bocconi University, before specialising in Business Administration and Internationalization at the Wharton School of the University of Pennsylvania. She holds a diploma in piano from the Giuseppe Verdi Conservatory in Ravenna.